Love my music, love my work, love my Catalonia dancing to the halt
SÓNAR ONLINE 2014
Target:
“Gesumtkunstwerk” a total work of
art, in communication there is also “assertivity”, or much better, creation of
synergy, where the sum of all, will be more than just the sum of the parts
separately. Capture the technophile zeitgeist of this year’s edition and create
and publish intelligent contents is the main goal.
Priorities:
Creation of professional contents to
share throughout Sónar’s media. Main
goal: boosting the sales of #Tickets #Tix
“There are only 5 days left to get your
Sónar Barcelona tix at a VERY SPECIAL price... 5, 4, 3...go get'em!” #Tickets #Tix
Production of contents in the three
Sónar’s official lenguages for press purposes. Focus in English for social
networking. Answer privatly to all messages. Send the message: “with
information you will enjoy Sónar 2014 much more”. Share new facts to shape the
new “intelligent” (appealing) communication the Festival will have this
edition.
“Attention: Is not only the last
confirmation of James Murphy and 2manydjs, is a whole new stage of Sónar.
Despacio: daily six-hour vinyl-spinning dancing sessions powered by McInstosh”.
#lineup #summerfestivals #sonarbarcelona #sonar2014
Maintain continuity with the
publishing style Sónar has done so far, be ready for new confirmations: day’s
final lineup and related venues to come.
“Detailed Sónar by Day lineup coing soon.
Stay tuned” #lineup #summerfestivals #sonarbarcelona #sonar2014
#sonarcreepy
Creation of new contents for the
Festival (texts, news, videos, interviews, new artists bios). Share most of the
content throughout all nets with the same text (professional journalism). Sónar
around the world venues need separate treatment. Publish reviews and Sónar
related news. Music journalism networking (inbox mailing). Publish positive
album reviews. Strategical countdowns for the venues. Publish amazing
Sónar-related-tweets in Facebook. Best sessions and catchy teasers (like
Woodkid vídeos). Sharing constantly great contents throughout all the social
media is key.
Other goals:
Seduce old and new public: Attract
potential buyers.
Create new content according to this
year’s edition (creative journalism, Sónar mini-interviews, constant calls to
action: “Be smart, join the music revolution”).
Creation of contents with important
information related to the Festival.
Consolidate the use of hashtags to
differentiate information and venues.
Create campaigns and strategies to
sell tickets, eg: “Separate Tickets”, “Run Boy Run!”
Share emotions: “Es para llorar” “Mensaje de superación”
“Gente que se lo curra, estudia, aprende, innova para Sónar”.
24/7 watch of the social networks and
emphasis on interaction, networking and strategic contacts to build an integral
community management synergic results.
Also:
Broadcast Sónar Image and produce
pieces accordingly. #sonarbarcelona #sonar2014
#sonarcreepy
Catchy, seductive texts in English:
“Follow us” campaigns: Invite friends
to Sonar 2014. “Information is power: power to have a better time at Sónar 2014.”
Intelligent and sexy communication,
sex sells, we can use more ambient party pictures and dancing videos (specially
on Pinterest, Instagram, and then Facebook, Google, Twitter).
Local talent probably need a push
(Alizzz, Pau Roca, Desert, Balago, Downliners Sekt),
No fear of repetition to impact
potential buyers (specially on Twitter).
New inbox strategic interaction.
Publish video teasers, live
performances, mixtapes and podcasts.
Watch close interactions between artists and their social
media.
Sónar Around the World: “And here is the Sonar
Stockholm Saturday video!
#sonarstockholm #sonar2014”
#sonarstockholm #sonar2014”
Podcasts: “Slow-motion trance, dancehall and more from one of the UK's
most promising artists: Evian Christ RA
Resident Advisor podcast”.
Hashtags:
#sonardedia #sonardenoche #sonarbarcelona
#sonar2014
#sonarcreepy (imagen)
#Sabíasundato #SónarFacts
#lineup #summerfestivals
#Sónar around te world
#sonarbarcelona #sonar2014 #sonarcreepy
Latest news and updates, eg: “Update: Sonar regrets to inform you that the dates for Sonar
Sound Tokyo and Sonar Mexico 2014 have been postponed to Winter
2014 due to a production re-scheduling. We are though happy to let you know
that the events will in fact take place, and this is only a change in dates,
which will be announced later during this Spring”.
“Sónar+D introduces the new web site! Check it now and find out
about the latest news!
Check the website: http://sonarplusd.com/es/2014/ #sonar2014 #SonarD”
Check the website: http://sonarplusd.com/es/2014/ #sonar2014 #SonarD”
Create a flow of
information to crate synergies between social media
Official channels:
Facebook: https://www.facebook.com/SonarFestiva...
Twitter: https://twitter.com/SonarFestival
Google+: https://plus.google.com/+SónarFestival
Instagram: http://instagram.com/sonarfestival
Pinterest: https://www.pinterest.com/sonarfestival
Facebook: https://www.facebook.com/SonarFestiva...
Twitter: https://twitter.com/SonarFestival
Google+: https://plus.google.com/+SónarFestival
Instagram: http://instagram.com/sonarfestival
Pinterest: https://www.pinterest.com/sonarfestival
LinkedIn, Sónar Community registered members, accredited press.
SónarRadio:
Needs urgently to be updated.
Estralla Damm list is much better. It is important to start playing current
hits we will have at 2014’s edition in order to seduce listeners and catch more
potential buyers.
